Hair color cream in 20 current shades. Enjoy the color of tomorrow. Unique illumination: bright color results that will shine under any spotlight. Healthy hair feel: unbeatable protection for hair structure, does not damage the hair. Covers up to 100% of gray hair with a natural color blend. Innovative Microlight technology for unparalleled color results. Five years of development by a team of 35 researchers. Over 200 days of workshops. 2000 x-rays and scientific examinations on so many different hair types that the Earth could be wrapped around twenty times. The result: Illumina color. Innovation in hair cosmetics for the past 20 years. Utilizes the latest knowledge on the strength of light on smooth and transparent surfaces to achieve an unprecedented light reflection on the hair. Its secret: the new patented Microlight technology. This is how it works, copper molecules from the water deposit on the hair after washing, and that's how the coloring process reacts.