HAIR FIXING GEL FOR MEN: Offers intense hold for any hairstyle, even for rebellious hair. | HYDRATION AND TEXTURE: Takes care of the hair, providing hydration and texture thanks to its vegetable syrup base. | ALCOHOL-FREE FORMULA: Provides effective hold without drying out or damaging the hair. | HOW TO USE: Apply to damp or dry hair and style. Activate with heat for best results. Reactivate with water if necessary.