• Pigmented blush to highlight the cheekbone • Soft texture that blends easily with the skin • Freshly applied effect all day long • Lightweight formula • Long-lasting • Rimmel London Maxi Blush Boost the tone of your cheeks. • The XXL blush becomes the star this season. Sculpt your face by highlighting the cheekbone to the extreme with the most vibrant colors of the moment. • Doubling the size of the blushes, Maxi Blush provides you with maximum pigment for maximum impact. • Micro-powder for an ultra-soft feel and ultra-light texture.