High Impact Color: Intense pigments that provide vibrant color in a single swipe. Smooth and Light Texture: Creamy formula that glides on easily, providing comfort all day long. Prolonged Hydration: Enriched with vitamin E, coconut oil, and aloe vera, keeps lips hydrated and soft. Soft Matte Finish: Formulated with mattifying powders and microspheres for a flattering matte appearance. Extreme Duration: Up to 10 hours of long-lasting color, even when eating and drinking.