The Lasting Provocalips lipstick by Rimmel London offers us up to 16 hours of color. Wild without a trace! Kiss-proof. Smudge-proof. Some of its standout features are its long-lasting wear, high pigmentation, and easy application. Soft and hydrated lips all day long. Step 1 (2.3ml): Apply the color and let it dry for 60 seconds until the product sets. Step 2 (1.6g): Apply the top coat to seal the color, hydrate, and add shine.