• Helps stop and prevent gum bleeding. • Reduces red and swollen gums. • Up to 4 times more effective at removing plaque than a conventional toothpaste. • Helps maintain the gum-to-tooth bond. • Fights bad breath. • Strengthens enamel. • Deep cleans. • Gently whitens teeth. • Brush your teeth twice a day. • Not suitable for children under 12 years old. • Keep out of reach of children. • Consult your dentist if symptoms persist.