Colored or highlighted hair is difficult to maintain. Discover the Elseve Color-Vive Color Protection Mask. Enriched with Peony and UV Filter, it provides intense care and protects your color for up to 10 weeks*. Extends color intensity by retaining dyes at the heart of the fiber and revives shine. Nourishes hair for a silky touch and 5X more vibrant color**. Instrumental test after shampoo + mask application from the range. *Instrumental test. **Instrumental test.