• Hypoallergenic shampoo with balanced pH, free of dyes, phthalates, sulfates, alcohol, and soap. • Specially formulated to gently cleanse baby's fine hair and delicate scalp. • The no more tears formula is as gentle as pure water on the eyes for a tear-free experience. • Ideal for the whole family. • Tested by pediatricians and dermatologists. • Newborns' skin is the most delicate. • Gentle formula for everyone, perfected over more than 125 years. • Lathers quickly and is easy to rinse. • Leaves baby's hair soft, shiny, easy to comb, and clean. • Hypoallergenic*, with balanced pH. • High-quality gentle ingredients for children. • Over 400 ingredients discarded that do not meet standards. • Wet baby's hair with warm water. • Apply a small amount of shampoo and gently massage to lather. • Rinse well with warm water. • For best results, use daily. • Avoid contact with eyes. If contact occurs, rinse immediately with water.