• High-performance color without oxidation. • Colors with exceptional luminosity, shine, and durability. • No peroxide, no ammonia, and no ammonia odor. • Elumen contains no ammonia, does not smell like ammonia, is non-oxidative, and respects the hair. • Coloring process that eclipses conventional technologies. • Elumen's magnet effect creates a new dimension of intensity and durability. • Amazing technology turns Elumen into a physical color without oxidation. • Spectacular and long-lasting coloring results. • Use gloves when applying. • Apply to dry, styled hair. • Process the color according to the recommended development time. • Rinse and condition the hair.