• Pink food coloring in liquid format, highly concentrated to achieve intense colors with a small amount. • Made with food-grade ingredients, non-toxic, dairy-free, gluten-free, nut-free, odorless, and vegan. • Does not alter the taste or texture of food. • Practical packaging with a nozzle and squeezable bottle for easy dosing of the desired amount. • Versatile use in baking, cake decorating, candies, beverages, macarons, icings, fondant, cookies, donuts, ice cream, doughs, and more. • Can also be used in crafts such as lip gloss, slime, soap, bath bombs, and Easter eggs.