• Ariel Color+ liquid detergent designed for 100 washes. • Excellent stain removal from the first wash, even in cold water. • Cool Clean technology specifically designed for washing at low temperatures. • Color protection: keeps colors vibrant for longer and helps prevent color loss. • Number 1 brand recommended by leading washing machine manufacturers in Germany such as Bauknecht, Siemens, Bosch, and AEG. • 100% recyclable packaging, excluding the dosing cap and label. • Allows for pre-treatment of tough stains by applying the detergent directly onto the fiber.